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Understanding Squid's UI

Understanding Squid's UI will help you leverage Squid's full potential right from the start. Please take a moment to understand the UI components.

UI Sections


The Squid UI is divided into 9 functional sections. Let's discuss what each one is for.



1 - Websites


A list of the websites you have access to.

All - by clicking 'all' you will see a dashboard of all your owned and shared websites on one screen.

My websites - lists the websites that you are an owner of. These are the ones that you created and will be billed for usage under one of Squid's plans.

Shared websites - lists the websites that you have been invited to. You are not billed for these websites and usage does not count against your own websites.


2 - Product Documentation


This redirects you to the Squid resource center where you can find product documentation, blogs, changelogs, etc.

3 - Squid Plan Information and Credit Usage


This is a real-time indicator of your usage based on your current plan across all the websites you are an owner of.


Only available when you are inside an active website.

Type a web analytics question in this box and Squid will use AI to provide you an answer based on your website data. Learn more.

5 - Quick Access Icons


Only available when you are inside an active website.

Use these icons to quickly jump to a product feature within Squid.



1 - Ask Squid AI question suggestions. Use this to get an idea of what to ask in the Ask Squid text box.
2 - List your previous Ask Squid questions with their answers.
3 - Lists your configured funnels, as well as create a new funnel.
4 - Opens up Squid's visual labeler where you can create, edit and delete your custom event labels.
5 - Integrations to 3rd party products.

6 - Account


This is where you can see and change your Squid subscription, delete your account or log out of Squid.

7 - Website Information and Settings


Only available when you are inside an active website.

Provides important information about Squid's integration into this website.



1 - Your website avatar. Change this in settings (8).
2 - Website name. Change this in settings (8).
3 - Real-time status indicator on Squid's connection status to your website.
Online - Squid is connected and receiving events.
Offline - Squid is deployed on your website but not receiving events.
Not Deployed - The Squid snippet i snot deployed on your website or is deployed incorrectly.
4 - The date in which you created this website account in Squid.
5 - The total number of real-time events captured and consumed by Squid. These events count towards your plan's event usage. The events reset to zero at the start of your billing cycle. The box is color-coded as follows:
Purple - No events being captured.
Green - Events being captured.
6 - The total number of AI questions made either through the Ask Squid bar (#4 in this article) or by running the 'Ask' at the bottom of one of the chart's where this functionality is included.
7 - Lists user profiles. User profiles are created once a known user is captured via email address, via a Squid plug-in with the identity setting checked, or called via the Squid identify API.
8 - Your website settings. This is not your global account setting. They apply specifically to this website configuration.

8 - Analytics Key Metrics and Filtering


Only available when you are inside an active website.

This section displays key metrics regarding the traffic Squid has captured on your website.

9 - Analytics Charts, UTMs, and Funnels


Only available when you are inside an active website.

This section displays analytics based on your website's traffic. These cards are filtered by either the date range or the key metrics in (8). Learn more.

Updated on: 21/02/2024

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