Question 1

About Squid

Accepted Answer

Hello everyone! 👋 We're Jason and Narciso, the proud founders of Squid.

Have you ever felt overwhelmed by the complexity and hidden costs of traditional website analytics tools? We've been there too. Even the so-called "free" tools aren't really free when you consider the time and effort spent in setting them up and trying to decipher them. Plus, these "free" options often have a catch – using your data to turn a profit elsewhere. Not to mention, the more advanced tools come with substantial price tags, seemingly designed for big enterprises rather than the dynamic small business sector.

Enter Squid. Our mission? To demystify website analytics, making it affordable and approachable for everyone. Squid is your escape from the data jungle and the puzzle of traditional dashboards. We believe you shouldn’t need specialized training to understand your own data. Unlike Google Analytics 4 (GA4), which demands significant technical expertise for in-depth data interpretation, Squid harnesses AI to interpret streamlined, simplified dashboard charts. This AI-driven approach means you don't need to be a data analytics expert to glean meaningful insights from your website's performance.

How Squid Stands Out:

Ease of Use: Squid's interface is exceptionally user-friendly, designed specifically for non-technical users. This contrasts sharply with GA4, where na

Question 2

Heatmaps

Accepted Answer

What is a Heatmap?

Step into the visually engaging world of Heatmaps, a feature in Squid that transforms how you view your website's user interactions. Heatmaps are like thermal images for your website, showing you the 'hot' areas where users click, move, and scroll the most.

As you navigate through our Heatmaps, you'll see color-coded representations of activity on your site. Areas with the most interactions are highlighted in warm colors like red and orange, while less active areas appear in cooler colors like blue and green. This immediate visual feedback provides a straightforward way of analyzing what draws the most attention and engagement on your website.

Why are Heatmaps useful? They offer insights into user behavior that traditional analytics can't match. By seeing where users are most active, you can optimize your website layout, improve content placement, and make data-driven decisions to enhance user experience. Whether it’s adjusting the position of your call-to-action button or reworking the layout of your homepage, Heatmaps give you the actionable insights you need.

No technical expertise? No problem! Our Heatmaps are designed to be user-friendly and easily interpretable. Just a quick glance can give you valuable insights into your website's usability and effectiveness.

Using Squid's Heatmaps

Squid automatically captures and calculates where users spend their time on each page of your website. Every time a user clicks, scrolls or moves, we capture t

Question 3

Who's Squeegee?

Accepted Answer

Meet Squeegee, our delightful and charismatic mascot, here to add a splash of fun to the world of website analytics.

Why a mascot, you might ask? Well, at Squid, we believe in breaking down barriers and making the complex simple - and that includes making website analytics feel more approachable and relatable. And who better to help us accomplish that than Squeegee, our friendly squid?

Squeegee embodies the spirit of our company and our mission to democratize data. His name, a playful twist on 'Squid', exudes the fun, friendly, and approachable image we want to portray. He's here to show you that data doesn't have to be daunting - it can be engaging, insightful, and even fun!

Squeegee is more than just a cute face; he symbolizes what we stand for as a company.

1. Approachability: Just as Squeegee is friendly and approachable, we strive to make website analytics the same. With our code-free platform, visual labeling, and templated analytics, we're making data analysis something everyone can do.

**2. Democratization of Data: ** Squeegee is for everyone, just like our platform. We believe in making website analytics affordable and accessible, regardless of the size or budget of your business.

3. Simplicity: Squids are masters of adaptation, seamlessly blending into their surroundings. Similarly, Squeegee represents our goal to seamlessly integrate into your operations, simpl

Question 4

Installing the Squid Snippet

Accepted Answer

An overview of the Squid snippet installation process to make ensure you get up and running smoothly.

It only takes a few minutes to install Squid on your website. Once installed, you'll be able to see how your website helps drive engagement and convert users.

Note: You'll need a Squid account to install the Squid snippet and a website created.

Installing Squid

Getting to your website settings

There are various ways to install Squid, and depending on your preferred choice you'll go through a few steps. After you create your Squid account and create a website, you'll have access to the website settings. You can always get back to your website settings by 1 of these two ways:

Go to **Websites > All ** on the Squid side panel. Click on the pencil within a website card

OR

Clicking on the 'Settings' within your website dashboard

However, most likely you are already there 😀

Copying the snippet

Copy the code snippet. This snippet is pre-populated with your unique website ID, so it's ready to go:

| 💡 Involving a technical teammate can be beneficial when deploying the Squid snippet, especially

Question 5

Wordpress Plugin Installation

Accepted Answer

Installing the Squid Wordpress plugin into your Wordpress environment is done in a few easy steps.

Prerequisites

You have the proper access to install plugins into Wordpress; typically this is some level of admin access.
You are on a current Wordpress version
You've download the Wordpress plugin here

Installation

We will discuss installing the plugin via the Wordpress admin console. If you'd rather install it via cPanel, we assume you are a more advanced user and know how to do this :)

Log into your Wordpress admin console usually located at: https://yourdomain.com/admin
Go to plugins located in the left-hand menu bar or at: /wp-admin/plugins.php
Click 'Add new plugin'
Click 'Upload plugin'
Click 'Choose file'
Choose the Squid Wordpress plugin file (it is a zip - DO NOT unzip the package) and click 'Install Now'
You should see an installation success message similar to this picture.

|| If the installation fails, please contact us

Question 6

User Profiles

Accepted Answer

The User Profiles within Squid allow for individual user tracking and analysis, presenting both detailed and summary views of user engagement. This empowers website owners to understand user behavior, tailor marketing efforts, offer personalized support, and drive strategic business decisions based on user interaction data.

Squid automatically creates user profiles when an identity is created either by Squid capturing a user email in a form (if privacy is turned off), calling our identify API or when the identity setting is enabled in one of our plugins.

You can use user profiles to understand how that particular user engages with your website, how often they return, the last time they were there, activity and other items as discussed below.

You can get to user profiles by clicking on the 'Users' button inside a website project.

User List Panel:

You will see the User List Panel when the 'Users' button is clicked. This panel acts as a directory of all users, providing a macro view of which users you have profiles for.

User Directory: A list of user emails with corresponding first and last seen dates. This helps you track user lifecycle and retention.
Engagement Metrics: For each user, you can quickly view how recently they have been active on your site and how frequently they return. Just click on the user email address.
Actionable Icons: Next to each u

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