UTM to Key events

This chart is designed to correlate specific marketing campaigns tracked by UTM parameters with significant actions, or "Key Events," taken by users on a website. Here's a detailed breakdown of the chart:

Key Event: This column lists the actions that you've determined are significant to your business goals. These could include a variety of actions like a pricing page visit, a download, a sign-up, etc.

Campaign: This shows the name of the marketing campaign associated with the UTM parameters.

Source: The source column indicates where the traffic originated from. This tells you that the user came to your site through an external channel or referral.

Medium: This details the type of medium that directed the traffic, such as "banner." It means the user clicked on a banner ad to arrive at your site.

Content: This specifies what content the user interacted with to trigger the UTM parameters. It could differentiate between multiple ads within the same campaign or medium.

Term: Details the search terms or keywords associated with the campaign for paid search traffic.

Unique: This indicates the number of unique visitors who completed the key event, offering insight into how many individual users are performing important actions on your site as a result of the campaign.

Total: Reflects the total occurrences of the key event.

The connection between UTMs and Key Events allows you to evaluate the effectiveness of your marketing campaigns in driving not just traffic, but meaningful interactions on your site. This data helps in understanding which campaigns are not only reaching your audience but also engaging them in ways that matter to your business.

To setup 'Key Events' you will need to label your website's elements. You can do this via Squid's Visual Labeler

Updated on: 09/02/2024