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This chart tracks the performance of your online marketing campaigns using UTM parameters, showing which campaigns are driving traffic to your website. Here's what the information means:

UTMs: These are the tracking codes added to your URL to identify where the traffic is coming from and how it's getting to you.

Campaign: The name of the marketing campaign. For example, 'trial' could be a campaign for offering free trials, while 'url' might be tracking clicks from a specific link.

Source: This identifies the origin of your traffic, such as a search engine, newsletter, or other referring site. It answers the question, "Where did the visitors come from?"

Medium: The medium indicates the method of delivery. This could be email, CPC (cost-per-click), social media, affiliate, or organic search. It tells you how the traffic was directed to your site.

Content: This parameter is used to differentiate similar content within the same ad or link. For example, if you have two call-to-action links within the same email, you can use this to track which version is more effective.

Term: Primarily used for paid search, it identifies the keywords for which your ad was shown. This helps you understand which search terms are driving traffic to your pages.

Views: The number of page views generated from each campaign, which can give you an idea of interest and engagement.

By analyzing this data, you can determine which marketing initiatives are most effective at attracting visitors, allowing you to optimize your marketing spend and strategy.

Updated on: 09/02/2024

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