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User Profiles

The User Profiles within Squid allow for individual user tracking and analysis, presenting both detailed and summary views of user engagement. This empowers website owners to understand user behavior, tailor marketing efforts, offer personalized support, and drive strategic business decisions based on user interaction data.

Squid automatically creates user profiles when an identity is created either by Squid capturing a user email in a form (if privacy is turned off), calling our identify API or when the identity setting is enabled in one of our plugins.

You can use user profiles to understand how that particular user engages with your website, how often they return, the last time they were there, activity and other items as discussed below.

You can get to user profiles by clicking on the 'Users' button inside a website project.

User List Panel:

You will see the User List Panel when the 'Users' button is clicked. This panel acts as a directory of all users, providing a macro view of which users you have profiles for.

User Directory: A list of user emails with corresponding first and last seen dates. This helps you track user lifecycle and retention.

Engagement Metrics: For each user, you can quickly view how recently they have been active on your site and how frequently they return. Just click on the user email address.

Actionable Icons: Next to each user profile, there is a trash can that you can use to delete the user profile.

User Profile Detail Screen:

This screen provides a comprehensive view of an individual user's interactions with your website or application over time. Key elements include:

Activity Overview: Displays the user's engagement over the last 60 days, broken down into days active, weeks active, and months active. This gives a quick snapshot of user engagement frequency.

Graphical Activity Timeline: Shows the count of specific events or actions the user has taken, plotted over time. Peaks in the graph indicate periods of high activity.

User Information Panel: Contains details such as the user's unique ID, name, email address, associated company, and their anonymous alias if Squid saw the user prior to knowing their identity. This panel may also display the devices the user has employed to access your service, such as different browsers and operating systems. The boxes on the devices will light up green, if Squid sees current activity from that user on that device.

Real-time Events: Indicates whether there are current live actions being performed by the user, which is particularly useful for monitoring immediate activity or issues. These are broken down by the type of activity the user is doing (mouse movement, clicks, page views, etc.)

Updated on: 09/02/2024

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