Headline Metrics
This chart provides a snapshot of key website metrics, showing how your site is being used over the last 'x' days. Here's a simple explanation of each metric: Current Visitors: Indicates the number of people on your site at the moment the data was calculated. Visitors: Shows the number of total visitors to your site. (% returning) tells you how many of these totalSome readersUTMs
This chart tracks the performance of your online marketing campaigns using UTM parameters, showing which campaigns are driving traffic to your website. Here's what the information means: UTMs: These are the tracking codes added to your URL to identify where the traffic is coming from and how it's getting to you. Campaign: The name of the marketing campaign. For example, 'trial' could be a campaignSome readersUser browsers
This chart shows which web browsers visitors are using to access your website, providing insights for optimizing user experience. Here’s what the information tells us: User Browsers: Different browsers like Chrome, Mobile Safari, Firefox, LinkedIn, and Chrome Headless are listed here. This tells you which browsers are most popular among your visitors. Visitors: The numbers indicate the total counSome readersOverview
The overview offers an in-depth look at your selected time frame, with each headline metric accompanied by its own chart. Clicking on a chart's bar, or the dot for 'Current visitors,' reveals further details about the user interactions. Take the 'First Time Visitors' metric as an example: it displays a timeline of user interactions with your site. By clicking on—or hovering over—a bar, you'll get more specifics. Selecting the popup box that appears will show you the individual users counted in tSome readersFunnel progress
This chart represents a "Funnel Progress" report, which is used to analyze the effectiveness of a specific funnel. Here's what each part of the chart signifies: Users started this funnel: This box shows the number of users who began the signup process. Users finished this funnel: This indicates the number of users who completed the entire signup process. Time to complete: How lonSome readersUTM to Key events
This chart is designed to correlate specific marketing campaigns tracked by UTM parameters with significant actions, or "Key Events," taken by users on a website. Here's a detailed breakdown of the chart: Key Event: This column lists the actions that you've determined are significant to your business goals. These could include a variety of actions like a pricing page visit, a download, a sign-up, etc.Some readersKey events
This chart presents a summary of 'Key Events' on your website, which are significant interactions users have with your content, identified through your analytics setup. Here's an explanation for each part of the chart: Key Events: These are the important actions that users have taken on your site, labeled accordingly Unique: This column shows the number of unique visitors who have triggered each kSome readersUser locations
This chart illustrates where in the world your website's visitors are located, which can be invaluable for tailoring your content and marketing efforts. Let's break it down: User Locations: The list categorizes visitors by their geographic locations. This data is crucial for understanding your global reach and identifying key markets. Visitors: The numbers indicate how many visitors you've had frSome readersPage performance
This chart is a visualization of page performance on your website, showing how long visitors stay on a page against the number of views that page gets. Here’s an explanation of what this means: Views (Y-Axis): The vertical axis shows the number of views each page has received. Average Time in Seconds (X-Axis): The horizontal axis represents the average amount of time visitors spend on a page.Few readersPages
The Pages chart refers to how visitors interact with different pages on a website. It provides easy-to-understand metrics to help improve a website's performance. Here’s a breakdown of the chart's components: Pages: This column lists the specific pages of your website that visitors have accessed. It shows the paths users are taking through your site, which can reveal popular content or pages that miFew readersForm conversions
This chart displays successful form submissions on your website, automatically tracking when someone completes and sends a form. It lists: Page: Shows the specific page where the form was filled out, helping you see which parts of your site are most effective at converting visitors. Email: Captures the email address of each user who submitted a form, offering a direct way to follow up and engage wFew readersReferrers
This chart displays the sources that are referring visitors to your website, which is key for understanding how your audience finds you. Here’s a simple breakdown: Referrers: This section lists where your website traffic is coming from. For instance, 'direct' means visitors typed your website URL directly into their browser, indicating strong brand recognition or repeat visits. Visitors: The numbeFew readers